Client Alert: California's Attorney General’s Office Clarifies Points in New Amendments to Regulations

On Monday, October 12, 2020, the Office of Attorney General Xavier Becerra published a third set of modifications to the regulations of the California Consumer Privacy Act of 2018 (CCPA). The CCPA regulations, last modified on March 11, 2020, became effective on August 14, 2020.

This third set of modifications seeks to provide straightforward guidance and clarity with respect to four areas:

  • Offline Notices. The third set added section 999.306(b)(3), explaining that businesses that collect personal information in the course of acting with consumers offline must provide notice of a consumer’s right to opt-out through an offline method. The new section provides examples of acceptable methods, including providing printouts, posting signs, and proving notice orally over the phone.

  • Easy Opt-Out. New regulation section 999.315(h) requires that a business’ methods for submitting opt-out requests be easy and require minimal steps. The new section provides five examples of what a business should not do: (1) require a consumer to go through more steps to opt-out than to opt-in, (2) use confusing language such as double negatives, (3) require consumers to listen to reasons why they should not submit a request to opt-out beyond what is permitted in the regulations, (4) require personal information not necessary to implement the request, and (5) require a consumer to scroll a long document upon clicking the “Do Not Sell My Personal Information” link.

  • Authorized Agent Proof. The proposed regulations revise section 999.326(a) to clarify that a business may require an authorized agent to provide proof that the consumer gave permission to submit a request.

  • Privacy Policies and Children. The third set of regulation revisions amend existing section 999.332(a) to clarify that businesses subject to either section 999.330 (concerning consumers under 13 years old), section 999.331 (concerning consumers 13-15 years old), or both of these sections must include a description of the processes set forth in those sections in their privacy policies.

The deadline to submit comments regarding these new modifications is October 28, 2020 at 5:00 p.m.

To access a downloadable version of this client alert, please click here.

Related Capabilities

Related Locations

© 2026 Jenner & Block LLP. Attorney Advertising. Jenner & Block LLP is an Illinois Limited Liability Partnership including professional corporations. This publication, presentation, or event is not intended to provide legal advice but to provide information on legal matters and/or firm news of interest to our clients and colleagues. Readers or attendees should seek specific legal advice before taking any action with respect to matters mentioned in this publication or at this event. The attorney responsible for this communication is Brent E. Kidwell, Jenner & Block LLP, 353 N. Clark Street, Chicago, IL 60654-3456. Prior results do not guarantee a similar outcome. Jenner & Block London LLP, an affiliate of Jenner & Block LLP, is a limited liability partnership established under the laws of the State of Delaware, USA and is authorised and regulated by the Solicitors Regulation Authority with SRA number 615729. Information regarding the data we collect and the rights you have over your data can be found in our Privacy Notice. For further inquiries, please contact dataprotection@jenner.com.

Client Alert: California's Attorney General’s Office Clarifies Points in New Amendments to Regulations

On Monday, October 12, 2020, the Office of Attorney General Xavier Becerra published a third set of modifications to the regulations of the California Consumer Privacy Act of 2018 (CCPA). The CCPA regulations, last modified on March 11, 2020, became effective on August 14, 2020.

This third set of modifications seeks to provide straightforward guidance and clarity with respect to four areas:

  • Offline Notices. The third set added section 999.306(b)(3), explaining that businesses that collect personal information in the course of acting with consumers offline must provide notice of a consumer’s right to opt-out through an offline method. The new section provides examples of acceptable methods, including providing printouts, posting signs, and proving notice orally over the phone.

  • Easy Opt-Out. New regulation section 999.315(h) requires that a business’ methods for submitting opt-out requests be easy and require minimal steps. The new section provides five examples of what a business should not do: (1) require a consumer to go through more steps to opt-out than to opt-in, (2) use confusing language such as double negatives, (3) require consumers to listen to reasons why they should not submit a request to opt-out beyond what is permitted in the regulations, (4) require personal information not necessary to implement the request, and (5) require a consumer to scroll a long document upon clicking the “Do Not Sell My Personal Information” link.

  • Authorized Agent Proof. The proposed regulations revise section 999.326(a) to clarify that a business may require an authorized agent to provide proof that the consumer gave permission to submit a request.

  • Privacy Policies and Children. The third set of regulation revisions amend existing section 999.332(a) to clarify that businesses subject to either section 999.330 (concerning consumers under 13 years old), section 999.331 (concerning consumers 13-15 years old), or both of these sections must include a description of the processes set forth in those sections in their privacy policies.

The deadline to submit comments regarding these new modifications is October 28, 2020 at 5:00 p.m.

To access a downloadable version of this client alert, please click here.

Related Capabilities

Related Locations

© 2026 Jenner & Block LLP. Attorney Advertising. Jenner & Block LLP is an Illinois Limited Liability Partnership including professional corporations. This publication, presentation, or event is not intended to provide legal advice but to provide information on legal matters and/or firm news of interest to our clients and colleagues. Readers or attendees should seek specific legal advice before taking any action with respect to matters mentioned in this publication or at this event. The attorney responsible for this communication is Brent E. Kidwell, Jenner & Block LLP, 353 N. Clark Street, Chicago, IL 60654-3456. Prior results do not guarantee a similar outcome. Jenner & Block London LLP, an affiliate of Jenner & Block LLP, is a limited liability partnership established under the laws of the State of Delaware, USA and is authorised and regulated by the Solicitors Regulation Authority with SRA number 615729. Information regarding the data we collect and the rights you have over your data can be found in our Privacy Notice. For further inquiries, please contact dataprotection@jenner.com.

News and Insights

Podcasts

Partner Laurel Loomis Rimon Discusses Fintech Enforcement, Debanking, and Regulatory Risk on Fintech Layer Cake Podcast

Partner Laurel Loomis Rimon was featured on the Fintech Layer Cake podcast, where she discussed how fintech enforcement and prosecution actually work in practice, and what exposes fintechs and banks to regulatory risk.

July 15, 2026

Publications

Supreme Court Clarifies Scope of Private Rights of Action Under the Investment Company Act, Private Equity Law Report

Partners Charles Riely, Todd C. Toral, and Martin Glass authored a guest article for Private Equity Law Report examining the US Supreme Court's June 11, 2026, ruling on the scope of private rights of action under the Investment Company Act of 1940.

July 14, 2026

Publications

Emily Loeb Discusses Congressional Oversight Preparedness in Bloomberg Law

Partner Emily Loeb, co-chair of Jenner & Block's Congressional Investigations Practice, spoke with Bloomberg Law article about how companies can prepare for potential oversight exposure ahead of this fall's midterm elections.

July 7, 2026

Publications

In New York Law Journal, The True Lender Doctrine and the OppFi Decision

Partners Jeremy Creelan, Michael Ross, Megan Poetzel, and Laurel Loomis Rimon, and Associate Molly Oberstein-Allen authored an article for the New York Law Journal examining the "True Lender" doctrine in light of a May 2026 California decision that provides the most detailed judicial framework to date for evaluating bank-nonbank lending partnerships.

July 1, 2026

Event

Partner Michael Vernick to Speak at NACUA's 2026 Annual Conference

On July 1, Partner Michael Vernick will speak on a panel at the National Association of College and University Attorneys (NACUA) 2026 Annual Conference in Nashville.

July 1, 2026