Client Alert: California Supreme Court: Selecting Among Insurer-Authored Options Is Not Policy “Drafting”

When it comes to insurance policies, it is well-established and commonly understood that the applicable rules of contract construction generally favor the policyholder over the insurance company. Indeed, the policyholder’s advantage is so significant (or at least is perceived as such) that insurers routinely try to find some basis to argue that contra proferentem—the principle that ambiguities in a contract should be resolved against the drafter—and other policyholder-friendly rules of construction should not apply. One of those purported exceptions is for so-called “sophisticated insureds.”

For at least the past few decades, and with increasing regularity, insurers have argued that “sophisticated insureds”—i.e., large commercial policyholders with the asserted resources and ability to more fully understand the terms of their insurance policies and/or even have the ability to “negotiate” some of the language in that policy—are not entitled to benefit from policyholder-friendly rules of construction that are purportedly based solely on unequal bargaining power and asymmetric access to information. The court decisions have been mixed. While some courts have at times limited the application of contra proferentem and other policyholder-friendly construction rules, others have not, and almost all courts have been reticent to summarily displace the rules of construction that traditionally apply to insurance policies.[1]

One of the most recent courts to weigh in on the insurers’ “sophisticated insured” argument is the California Supreme Court. In Yahoo Inc. v. National Union Fire Insurance Company of Pittsburgh, Pa., the Court responded to a certified question, as rephrased, from the United States Court of Appeals for the Ninth Circuit.[2] At issue was Yahoo’s quest for CGL insurance coverage with respect to class action lawsuits alleging that Yahoo had sent unsolicited text messages in violation of the Telephone Consumer Protection Act of 1991 (TCPA). The insurer, National Union, had declined to defend or indemnify Yahoo on the ground that the loss purportedly was excluded under the terms of each of four consecutive National Union policies covering the period May 31, 2008 to May 31, 2012. In order to help it resolve the appeal, the Ninth Circuit asked the California Supreme Court for guidance as to how Yahoo’s policies should be construed in the context of TCPA claims.[3]

The specifics of the Yahoo coverage were discussed in detail by the Court. Basically, the standard policy form that National Union used for the Yahoo policies excluded injuries arising from the distribution of material in violation of the TCPA. That exclusion, however, was removed through an endorsement that also modified the standard form “personal and advertising injury” coverage common to many CGL policies.[4] More specifically, the endorsement acknowledged coverage for injuries arising from “[o]ral or written publication, in any manner, of material that violates a person’s right of privacy,” but expressly excluded coverage for “advertising injury,” which it defined to include “[o]ral or written publication, in any manner, of material in your ‘advertisement’ that violates a person’s right of privacy.”[5]

The issue before the Ninth Circuit, for which it sought assistance from the California Supreme Court, was whether these adjustments to National Union’s standard policy form left any room for coverage of the TCPA claims asserted against Yahoo. The California Supreme Court concluded that the language could allow for coverage, adding to pro-policyholder decisions from the highest courts in Illinois, Florida and Missouri.[6] The Court engaged in a detailed analysis of the policy language at issue and found it to be ambiguous, ultimately concluding that the “right to privacy” included the right to seclusion and that a CGL policy “can cover liability for violations of the right of seclusion if such coverage is consistent with the insured’s objectively reasonable expectations.”[7] The record did not address Yahoo’s reasonable expectations, however, and the California Supreme Court (and later the Ninth Circuit, upon receiving the California high court’s decision) noted that further proceedings at the trial court level would be necessary to determine whether the policy ambiguity could be resolved on that ground.[8]

The California Supreme Court further held that if the ambiguity could not be resolved by interpretation in a manner that fulfilled Yahoo’s reasonable expectations, then the next step would be to resort to “the rule that we interpret unresolvable ambiguities in favor of the insured.”[9] Id. The Court noted, however, that contra proferentem “does not necessarily apply where the insured is one of the contract’s drafters.”[10] More specifically, National Union had argued that Yahoo was a “sophisticated” party that had bargained over the terms of a “manuscript endorsement,” such that the rule did not apply. The Court summarily rejected this argument, finding that “the disputed coverage language under review is standard form language adopted verbatim from insurer-drafted policies.”[11] In other words, Yahoo and/or its insurance broker had (at best) simply selected from among various insurer-drafted policy provisions, and as such could not “be charged with creating the ambiguity that led to the dispute.”[12]

It would be hard to argue, under any objective standard, that Yahoo is not a “sophisticated” insured with the resources to understand the insurance coverage it purchased during the 2008–2012 period. The record also showed that Yahoo had at least some ability to bargain over the terms of its coverage, as demonstrated by the endorsement at issue. But at the end of the day, those factors were not sufficient for the California Supreme Court to dispense with the rule of contra proferentem. The Court found that the insurance industry had drafted the language that gave rise to the dispute, and the rule of contra proferentem therefore was still appropriate.[13]

The California Supreme Court’s decision thus highlights what is arguably the most persuasive rationale for applying pro-policyholder construction rules to insurance policies: while some policyholders may have some ability to bargain for changes to their policy language, the fact remains that these “changes” are largely based on or derived from insurer-drafted language. In contrast to corporate merger agreements, real estate purchase agreements, and other common commercial contracts, the insurance industry depends heavily on relative uniformity of contract language. Indeed, it is this relative uniformity of language that allows the insurance industry to operate as it does—to actuarially project and analyze actual and anticipated losses and to price its insurance products accordingly. An insurance industry in which “sophisticated insureds” truly had the ability to negotiate dramatic departures from industry-drafted language and introduce significant variations in coverage from policy to policy—the type of variations necessary to truly justify a departure from contra proferentem—arguably could not function in its current form. And under those circumstances, applying the rule of contra proferentem in favor of policyholders—even so-called “sophisticated” ones—is not just logical. It is required.

[1] See, e.g., Outboard Marine Corp. v. Liberty Mut. Ins. Co., 607 N.E.2d 1204, 1218 (Ill. 1992) (“In Illinois, ambiguities and doubts in insurance policies are resolved in favor of the insured, especially those that appear in exclusionary clauses.”); Boeing Co. v. Aetna Cas. And Sur. Co., 784 P.2d 507, 514 (Wash. 1990) (en banc) (although the insured was a large corporation, “[t]he critical fact remains that the policy in question is a standard form policy prepared by the company’s experts, with language selected by the insurer”); but see Oxford Realty Group Cedar v. Travelers Excess and Surplus Lines Co., 160 A.3d 1263, 1270–71, 73 (N.J. 2017) (finding policy terms unambiguous but observing that “[s]ophisticated commercial insureds . . . do not receive the benefit of having contractual ambiguities construed against the insurer”); Catlin Specialty Ins. Co. v. QA Fin. Corp., 36 F. Supp. 3d 336, 342 (S.D.N.Y. 2014) (“Contra proferentem does not apply where contracts are negotiated by sophisticated parties of equal bargaining power.”).

[2] 519 P.3d 992 (Cal. 2022).

[3] Id. at 995–97.

[4] Id.

[5] Id.

[6] See Columbia Cas. Co. v. HIAR Holding, L.L.C., 411 S.W.3d 258 (Mo. 2013) (en banc); Penzer v. Transp. Ins. Co., 29 So. 3d 1000 (Fla. 2010); Valley Forge Ins. Co. v. Swiderski Elec., Inc., 860 N.E.2d 307 (Ill. 2006).

[7] Yahoo, 519 P. 3d 992 at 1003.

[8] See id. at 1001.

[9] Id.

[10] Id.

[11] Id.

[12] Id.

[13] See id.

Footnotes

[1] See, e.g., Outboard Marine Corp. v. Liberty Mut. Ins. Co., 607 N.E.2d 1204, 1218 (Ill. 1992) (“In Illinois, ambiguities and doubts in insurance policies are resolved in favor of the insured, especially those that appear in exclusionary clauses.”); Boeing Co. v. Aetna Cas. And Sur. Co., 784 P.2d 507, 514 (Wash. 1990) (en banc) (although the insured was a large corporation, “[t]he critical fact remains that the policy in question is a standard form policy prepared by the company’s experts, with language selected by the insurer”); but see Oxford Realty Group Cedar v. Travelers Excess and Surplus Lines Co., 160 A.3d 1263, 1270–71, 73 (N.J. 2017) (finding policy terms unambiguous but observing that “[s]ophisticated commercial insureds . . . do not receive the benefit of having contractual ambiguities construed against the insurer”); Catlin Specialty Ins. Co. v. QA Fin. Corp., 36 F. Supp. 3d 336, 342 (S.D.N.Y. 2014) (“Contra proferentem does not apply where contracts are negotiated by sophisticated parties of equal bargaining power.”).

[2] 519 P.3d 992 (Cal. 2022).

[3] Id. at 995–97.

[4] Id.

[5] Id.

[6] See Columbia Cas. Co. v. HIAR Holding, L.L.C., 411 S.W.3d 258 (Mo. 2013) (en banc); Penzer v. Transp. Ins. Co., 29 So. 3d 1000 (Fla. 2010); Valley Forge Ins. Co. v. Swiderski Elec., Inc., 860 N.E.2d 307 (Ill. 2006).

[7] Yahoo, 519 P. 3d 992 at 1003.

[8] See id. at 1001.

[9] Id.

[10] Id.

[11] Id.

[12] Id.

[13] See id.

Related Capabilities

© 2026 Jenner & Block LLP. Attorney Advertising. Jenner & Block LLP is an Illinois Limited Liability Partnership including professional corporations. This publication, presentation, or event is not intended to provide legal advice but to provide information on legal matters and/or firm news of interest to our clients and colleagues. Readers or attendees should seek specific legal advice before taking any action with respect to matters mentioned in this publication or at this event. The attorney responsible for this communication is Brent E. Kidwell, Jenner & Block LLP, 353 N. Clark Street, Chicago, IL 60654-3456. Prior results do not guarantee a similar outcome. Jenner & Block London LLP, an affiliate of Jenner & Block LLP, is a limited liability partnership established under the laws of the State of Delaware, USA and is authorised and regulated by the Solicitors Regulation Authority with SRA number 615729. Information regarding the data we collect and the rights you have over your data can be found in our Privacy Notice. For further inquiries, please contact dataprotection@jenner.com.

Client Alert: California Supreme Court: Selecting Among Insurer-Authored Options Is Not Policy “Drafting”

When it comes to insurance policies, it is well-established and commonly understood that the applicable rules of contract construction generally favor the policyholder over the insurance company. Indeed, the policyholder’s advantage is so significant (or at least is perceived as such) that insurers routinely try to find some basis to argue that contra proferentem—the principle that ambiguities in a contract should be resolved against the drafter—and other policyholder-friendly rules of construction should not apply. One of those purported exceptions is for so-called “sophisticated insureds.”

For at least the past few decades, and with increasing regularity, insurers have argued that “sophisticated insureds”—i.e., large commercial policyholders with the asserted resources and ability to more fully understand the terms of their insurance policies and/or even have the ability to “negotiate” some of the language in that policy—are not entitled to benefit from policyholder-friendly rules of construction that are purportedly based solely on unequal bargaining power and asymmetric access to information. The court decisions have been mixed. While some courts have at times limited the application of contra proferentem and other policyholder-friendly construction rules, others have not, and almost all courts have been reticent to summarily displace the rules of construction that traditionally apply to insurance policies.[1]

One of the most recent courts to weigh in on the insurers’ “sophisticated insured” argument is the California Supreme Court. In Yahoo Inc. v. National Union Fire Insurance Company of Pittsburgh, Pa., the Court responded to a certified question, as rephrased, from the United States Court of Appeals for the Ninth Circuit.[2] At issue was Yahoo’s quest for CGL insurance coverage with respect to class action lawsuits alleging that Yahoo had sent unsolicited text messages in violation of the Telephone Consumer Protection Act of 1991 (TCPA). The insurer, National Union, had declined to defend or indemnify Yahoo on the ground that the loss purportedly was excluded under the terms of each of four consecutive National Union policies covering the period May 31, 2008 to May 31, 2012. In order to help it resolve the appeal, the Ninth Circuit asked the California Supreme Court for guidance as to how Yahoo’s policies should be construed in the context of TCPA claims.[3]

The specifics of the Yahoo coverage were discussed in detail by the Court. Basically, the standard policy form that National Union used for the Yahoo policies excluded injuries arising from the distribution of material in violation of the TCPA. That exclusion, however, was removed through an endorsement that also modified the standard form “personal and advertising injury” coverage common to many CGL policies.[4] More specifically, the endorsement acknowledged coverage for injuries arising from “[o]ral or written publication, in any manner, of material that violates a person’s right of privacy,” but expressly excluded coverage for “advertising injury,” which it defined to include “[o]ral or written publication, in any manner, of material in your ‘advertisement’ that violates a person’s right of privacy.”[5]

The issue before the Ninth Circuit, for which it sought assistance from the California Supreme Court, was whether these adjustments to National Union’s standard policy form left any room for coverage of the TCPA claims asserted against Yahoo. The California Supreme Court concluded that the language could allow for coverage, adding to pro-policyholder decisions from the highest courts in Illinois, Florida and Missouri.[6] The Court engaged in a detailed analysis of the policy language at issue and found it to be ambiguous, ultimately concluding that the “right to privacy” included the right to seclusion and that a CGL policy “can cover liability for violations of the right of seclusion if such coverage is consistent with the insured’s objectively reasonable expectations.”[7] The record did not address Yahoo’s reasonable expectations, however, and the California Supreme Court (and later the Ninth Circuit, upon receiving the California high court’s decision) noted that further proceedings at the trial court level would be necessary to determine whether the policy ambiguity could be resolved on that ground.[8]

The California Supreme Court further held that if the ambiguity could not be resolved by interpretation in a manner that fulfilled Yahoo’s reasonable expectations, then the next step would be to resort to “the rule that we interpret unresolvable ambiguities in favor of the insured.”[9] Id. The Court noted, however, that contra proferentem “does not necessarily apply where the insured is one of the contract’s drafters.”[10] More specifically, National Union had argued that Yahoo was a “sophisticated” party that had bargained over the terms of a “manuscript endorsement,” such that the rule did not apply. The Court summarily rejected this argument, finding that “the disputed coverage language under review is standard form language adopted verbatim from insurer-drafted policies.”[11] In other words, Yahoo and/or its insurance broker had (at best) simply selected from among various insurer-drafted policy provisions, and as such could not “be charged with creating the ambiguity that led to the dispute.”[12]

It would be hard to argue, under any objective standard, that Yahoo is not a “sophisticated” insured with the resources to understand the insurance coverage it purchased during the 2008–2012 period. The record also showed that Yahoo had at least some ability to bargain over the terms of its coverage, as demonstrated by the endorsement at issue. But at the end of the day, those factors were not sufficient for the California Supreme Court to dispense with the rule of contra proferentem. The Court found that the insurance industry had drafted the language that gave rise to the dispute, and the rule of contra proferentem therefore was still appropriate.[13]

The California Supreme Court’s decision thus highlights what is arguably the most persuasive rationale for applying pro-policyholder construction rules to insurance policies: while some policyholders may have some ability to bargain for changes to their policy language, the fact remains that these “changes” are largely based on or derived from insurer-drafted language. In contrast to corporate merger agreements, real estate purchase agreements, and other common commercial contracts, the insurance industry depends heavily on relative uniformity of contract language. Indeed, it is this relative uniformity of language that allows the insurance industry to operate as it does—to actuarially project and analyze actual and anticipated losses and to price its insurance products accordingly. An insurance industry in which “sophisticated insureds” truly had the ability to negotiate dramatic departures from industry-drafted language and introduce significant variations in coverage from policy to policy—the type of variations necessary to truly justify a departure from contra proferentem—arguably could not function in its current form. And under those circumstances, applying the rule of contra proferentem in favor of policyholders—even so-called “sophisticated” ones—is not just logical. It is required.

[1] See, e.g., Outboard Marine Corp. v. Liberty Mut. Ins. Co., 607 N.E.2d 1204, 1218 (Ill. 1992) (“In Illinois, ambiguities and doubts in insurance policies are resolved in favor of the insured, especially those that appear in exclusionary clauses.”); Boeing Co. v. Aetna Cas. And Sur. Co., 784 P.2d 507, 514 (Wash. 1990) (en banc) (although the insured was a large corporation, “[t]he critical fact remains that the policy in question is a standard form policy prepared by the company’s experts, with language selected by the insurer”); but see Oxford Realty Group Cedar v. Travelers Excess and Surplus Lines Co., 160 A.3d 1263, 1270–71, 73 (N.J. 2017) (finding policy terms unambiguous but observing that “[s]ophisticated commercial insureds . . . do not receive the benefit of having contractual ambiguities construed against the insurer”); Catlin Specialty Ins. Co. v. QA Fin. Corp., 36 F. Supp. 3d 336, 342 (S.D.N.Y. 2014) (“Contra proferentem does not apply where contracts are negotiated by sophisticated parties of equal bargaining power.”).

[2] 519 P.3d 992 (Cal. 2022).

[3] Id. at 995–97.

[4] Id.

[5] Id.

[6] See Columbia Cas. Co. v. HIAR Holding, L.L.C., 411 S.W.3d 258 (Mo. 2013) (en banc); Penzer v. Transp. Ins. Co., 29 So. 3d 1000 (Fla. 2010); Valley Forge Ins. Co. v. Swiderski Elec., Inc., 860 N.E.2d 307 (Ill. 2006).

[7] Yahoo, 519 P. 3d 992 at 1003.

[8] See id. at 1001.

[9] Id.

[10] Id.

[11] Id.

[12] Id.

[13] See id.

Footnotes

[1] See, e.g., Outboard Marine Corp. v. Liberty Mut. Ins. Co., 607 N.E.2d 1204, 1218 (Ill. 1992) (“In Illinois, ambiguities and doubts in insurance policies are resolved in favor of the insured, especially those that appear in exclusionary clauses.”); Boeing Co. v. Aetna Cas. And Sur. Co., 784 P.2d 507, 514 (Wash. 1990) (en banc) (although the insured was a large corporation, “[t]he critical fact remains that the policy in question is a standard form policy prepared by the company’s experts, with language selected by the insurer”); but see Oxford Realty Group Cedar v. Travelers Excess and Surplus Lines Co., 160 A.3d 1263, 1270–71, 73 (N.J. 2017) (finding policy terms unambiguous but observing that “[s]ophisticated commercial insureds . . . do not receive the benefit of having contractual ambiguities construed against the insurer”); Catlin Specialty Ins. Co. v. QA Fin. Corp., 36 F. Supp. 3d 336, 342 (S.D.N.Y. 2014) (“Contra proferentem does not apply where contracts are negotiated by sophisticated parties of equal bargaining power.”).

[2] 519 P.3d 992 (Cal. 2022).

[3] Id. at 995–97.

[4] Id.

[5] Id.

[6] See Columbia Cas. Co. v. HIAR Holding, L.L.C., 411 S.W.3d 258 (Mo. 2013) (en banc); Penzer v. Transp. Ins. Co., 29 So. 3d 1000 (Fla. 2010); Valley Forge Ins. Co. v. Swiderski Elec., Inc., 860 N.E.2d 307 (Ill. 2006).

[7] Yahoo, 519 P. 3d 992 at 1003.

[8] See id. at 1001.

[9] Id.

[10] Id.

[11] Id.

[12] Id.

[13] See id.

Related Capabilities

© 2026 Jenner & Block LLP. Attorney Advertising. Jenner & Block LLP is an Illinois Limited Liability Partnership including professional corporations. This publication, presentation, or event is not intended to provide legal advice but to provide information on legal matters and/or firm news of interest to our clients and colleagues. Readers or attendees should seek specific legal advice before taking any action with respect to matters mentioned in this publication or at this event. The attorney responsible for this communication is Brent E. Kidwell, Jenner & Block LLP, 353 N. Clark Street, Chicago, IL 60654-3456. Prior results do not guarantee a similar outcome. Jenner & Block London LLP, an affiliate of Jenner & Block LLP, is a limited liability partnership established under the laws of the State of Delaware, USA and is authorised and regulated by the Solicitors Regulation Authority with SRA number 615729. Information regarding the data we collect and the rights you have over your data can be found in our Privacy Notice. For further inquiries, please contact dataprotection@jenner.com.

News and Insights

Podcasts

Partner Laurel Loomis Rimon Discusses Fintech Enforcement, Debanking, and Regulatory Risk on Fintech Layer Cake Podcast

Partner Laurel Loomis Rimon was featured on the Fintech Layer Cake podcast, where she discussed how fintech enforcement and prosecution actually work in practice, and what exposes fintechs and banks to regulatory risk.

July 15, 2026

Publications

Supreme Court Clarifies Scope of Private Rights of Action Under the Investment Company Act, Private Equity Law Report

Partners Charles Riely, Todd C. Toral, and Martin Glass authored a guest article for Private Equity Law Report examining the US Supreme Court's June 11, 2026, ruling on the scope of private rights of action under the Investment Company Act of 1940.

July 14, 2026

Publications

Emily Loeb Discusses Congressional Oversight Preparedness in Bloomberg Law

Partner Emily Loeb, co-chair of Jenner & Block's Congressional Investigations Practice, spoke with Bloomberg Law article about how companies can prepare for potential oversight exposure ahead of this fall's midterm elections.

July 7, 2026

Publications

In New York Law Journal, The True Lender Doctrine and the OppFi Decision

Partners Jeremy Creelan, Michael Ross, Megan Poetzel, and Laurel Loomis Rimon, and Associate Molly Oberstein-Allen authored an article for the New York Law Journal examining the "True Lender" doctrine in light of a May 2026 California decision that provides the most detailed judicial framework to date for evaluating bank-nonbank lending partnerships.

July 1, 2026

Event

Partner Michael Vernick to Speak at NACUA's 2026 Annual Conference

On July 1, Partner Michael Vernick will speak on a panel at the National Association of College and University Attorneys (NACUA) 2026 Annual Conference in Nashville.

July 1, 2026