London Partner Lucy Blake, a highly regarded thought leader on greenwashing and ESG, has provided insights as the Financial Conduct Authority (FCA) extends anti-greenwashing investment rules. In comments appearing in ten articles, Lucy explains the implications of these rules for firms and highlights the necessity for fair, clear, and non-misleading statements.
In a Bloomberg article, Lucy states, “ Under the new UK rules, firms will need to avoid cherry-picking data and ensure transparency by considering the full life cycle of products in sustainability claims.” She continues, “It’s not a one-time tick-box exercise either—continuous monitoring and updating of a product’s sustainability status is required to maintain compliance.”
In City AM, Lucy advises that firms should be “specific about what they do and don’t know,” highlighting that, “transparency is critical in combating allegations of greenwashing.”
Lucy also provided comments for additional articles—Bloomberg, IFA Magazine, Professional Adviser, ENDS Report, Proactive Investors, Edward Fennell's Legal Diary, Insurance Journal, and International Financial Law Review—reinforcing the importance of transparency in complying with the FCA’s rules.
Related Attorneys
Related Locations
© 2026 Jenner & Block LLP. Attorney Advertising. Jenner & Block LLP is an Illinois Limited Liability Partnership including professional corporations. This publication, presentation, or event is not intended to provide legal advice but to provide information on legal matters and/or firm news of interest to our clients and colleagues. Readers or attendees should seek specific legal advice before taking any action with respect to matters mentioned in this publication or at this event. The attorney responsible for this communication is Brent E. Kidwell, Jenner & Block LLP, 353 N. Clark Street, Chicago, IL 60654-3456. Prior results do not guarantee a similar outcome. Jenner & Block London LLP, an affiliate of Jenner & Block LLP, is a limited liability partnership established under the laws of the State of Delaware, USA and is authorised and regulated by the Solicitors Regulation Authority with SRA number 615729. Information regarding the data we collect and the rights you have over your data can be found in our Privacy Notice. For further inquiries, please contact dataprotection@jenner.com.