David Sussman Partners with DKC Sports on NIL Reform
News
March 29, 2021
As the intercollegiate athletics landscape continues to move toward Name, Image, and Likeness reform, brands, athletes, conferences, and institutions are mobilizing around this significant new opportunity. Special Counsel David Sussman is partnering with DKC Sports, a leading sports advisory group, to provide insight and support in this space through strategic counsel and curated partnership through DKC’s new practice DKC Campus. When the highly anticipated, landmark legislation and reform is expected to be rolled-out in the coming months, amateur athletes can be compensated for the first time in history, reverberating throughout the entire college sports landscape. There will be myriad opportunities for those on the playing field, as well as for global brands and local small businesses nationwide, which require a complete understanding and strict compliance.
Mr. Sussman, special counsel in Jenner & Block’s Sports and Gaming Practice and member of the firm’s Content, Media, and Entertainment Practice, is one of the leading lawyers in sports and media over the last 25 years. He previously served as the chief legal officer for NBCUniversal’s Content Distribution Group, general counsel and executive vice president at MTV Networks, and general counsel and chief operating officer of the New York Yankees.
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© 2026 Jenner & Block LLP. Attorney Advertising. Jenner & Block LLP is an Illinois Limited Liability Partnership including professional corporations. This publication, presentation, or event is not intended to provide legal advice but to provide information on legal matters and/or firm news of interest to our clients and colleagues. Readers or attendees should seek specific legal advice before taking any action with respect to matters mentioned in this publication or at this event. The attorney responsible for this communication is Brent E. Kidwell, Jenner & Block LLP, 353 N. Clark Street, Chicago, IL 60654-3456. Prior results do not guarantee a similar outcome. Jenner & Block London LLP, an affiliate of Jenner & Block LLP, is a limited liability partnership established under the laws of the State of Delaware, USA and is authorised and regulated by the Solicitors Regulation Authority with SRA number 615729. Information regarding the data we collect and the rights you have over your data can be found in our Privacy Notice. For further inquiries, please contact dataprotection@jenner.com.
News
March 29, 2021
As the intercollegiate athletics landscape continues to move toward Name, Image, and Likeness reform, brands, athletes, conferences, and institutions are mobilizing around this significant new opportunity. Special Counsel David Sussman is partnering with DKC Sports, a leading sports advisory group, to provide insight and support in this space through strategic counsel and curated partnership through DKC’s new practice DKC Campus. When the highly anticipated, landmark legislation and reform is expected to be rolled-out in the coming months, amateur athletes can be compensated for the first time in history, reverberating throughout the entire college sports landscape. There will be myriad opportunities for those on the playing field, as well as for global brands and local small businesses nationwide, which require a complete understanding and strict compliance.
Mr. Sussman, special counsel in Jenner & Block’s Sports and Gaming Practice and member of the firm’s Content, Media, and Entertainment Practice, is one of the leading lawyers in sports and media over the last 25 years. He previously served as the chief legal officer for NBCUniversal’s Content Distribution Group, general counsel and executive vice president at MTV Networks, and general counsel and chief operating officer of the New York Yankees.
Related Capabilities
Related Locations
© 2026 Jenner & Block LLP. Attorney Advertising. Jenner & Block LLP is an Illinois Limited Liability Partnership including professional corporations. This publication, presentation, or event is not intended to provide legal advice but to provide information on legal matters and/or firm news of interest to our clients and colleagues. Readers or attendees should seek specific legal advice before taking any action with respect to matters mentioned in this publication or at this event. The attorney responsible for this communication is Brent E. Kidwell, Jenner & Block LLP, 353 N. Clark Street, Chicago, IL 60654-3456. Prior results do not guarantee a similar outcome. Jenner & Block London LLP, an affiliate of Jenner & Block LLP, is a limited liability partnership established under the laws of the State of Delaware, USA and is authorised and regulated by the Solicitors Regulation Authority with SRA number 615729. Information regarding the data we collect and the rights you have over your data can be found in our Privacy Notice. For further inquiries, please contact dataprotection@jenner.com.
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